Joseph has 18 years of experience working with HK4As agencies and serving international clients such as Coca Cola, adidas, Canon, Levi’s, HSBC and KFC, he has also won 100 medals at the local and international creative, digital and effectiveness award shows.  


With a solid background in traditional advertising, Joseph joined a local agency The Bread Digital in 2015. In the past five years, Joseph has led the team to create a number of compelling digital-led integrated and content marketing campaigns for brands such as Maxim’s, Now TV, MOOV, BRAND’S, Laneige, Uber, Ztore and Estée Lauder.


While staying on the pulse of the fragmented social and digital media landscape, Joseph is passionate about integrating creative ideas with impactful storytelling to promote distinctive brand essence and its stories across online and offline customer journeys.